How Start-ups Can Compete and When
When it comes to starting a brand lots of people have lots of anxiety, and a marketer’s job is to help address those concerns with their expertise.
Lots of people will not want to start up a company/brand because… It’s saturated
But it is important to consider... Maybe it’s saturated because lots of people are having success?
The truth is, tons of household name brands are losing market share and the market share they are losing is not just disappearing into thin air. There are smaller companies that are competing against them and winning.
Starting a business is terrifying. That fear usually stems from a lack of information or understanding. Especially for business owners in competitive markets.
The same valid question arises for everyone… How am I going to compete?
There are lots of types of answers to this question and the first step to finding the answer is by simply beginning to make an effort to compete. A lot of people do not know how to begin, which is why marketers have jobs.
If you want to compete you need to find marketers who have a solid base of knowledge and experience and get as much advice from them as you can. You need to ask questions to the people who are smarter than you and you need to get critical feedback from them. The same goes for anyone who has already started a business. The start up brands that have the most success are those with founders who find people they can trust, listen to, and learn from.
Understanding what your business needs is the first step to success.
(Here comes the part of this blog you've been looking forward to 🍿…)
An Identity
There is no customer identification without first having an identity.
You would be shocked at the amount of brands that do not have well established identities and you do not want your brand to be one of those. It does not matter what kind of company you have, you need to understand who you are right now and who/what you want your brand to become.
It is up to you how deep/strong you want your brand’s identity to be. The more detail you have within your vision, the more likely people will resonate with your brand. The identity is not going to be fully formed in 1 day. The identity of your brand is something that you continuously develop and evolve over time. The identity of your brand is the core of your business foundation and what you will build upon with other marketing operations in order to grow.
Overall, your brand’s identity is like a tree that has lots of branches that expand into every single aspect of your business. Everything is a part of the brand Identity.
Visualize Your Mission
It is important to visualize what you want your brand to be so you can manifest that into reality.
Marketing is absolutely psychological in nature.
Ask yourself these questions and elaborate on each of them.
What is the purpose for why I am building this business?
What are the core values that define my brand?
Who is my brand serving and what unique value do I provide to them?
How does my brand stand out?
How do I want to make people feel about my brand?
If you meditate on these 5 questions you will be much closer to visualizing the mission your brand is on.
A Strategy
Once you have certainty on what your brand’s identity is and you are able to visualize the mission your brand is on, then you need to figure out how to execute a strategy in order to gain the exposure you will need to grow.
Every business has a unique strategy.
The young businesses that are exploding in popularity today have expert marketers that are directing their strategies with detailed research insights and accurate data that tells them a story. These marketers are able to interpret the story the data is telling them, so they understand what actions need to be taken.
Strategy is not simply about posting stuff on social media. It is about understanding why you should post certain types of content and having absolute confidence in the team you have executing these tasks.
The truth is, there is a lot more to this than what is in this article.
So if you want to learn how to gain a real competitive advantage, book a call with us and we will talk about how we can forge a path for your business to build a strong foundation and achieve True Growth!
